Fake Beauty?

Illustration for article titled Fake Beauty?

As mentioned on Monday, Pascal Dangin, the "the premier retoucher of fashion photographs," doesn't just work on Vogue. He also may have Photoshopped the Dove Campaign For Real Beauty. AdAge contacted Unilever, Dove's parent company, and so far they have stayed mum. But a a spokeswoman for the campaign's creator, Ogilvy & Mather said: "We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don't have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can't comment on it." Well, someone needs to comment. We know Unilever has been hypocritical in the past, but this is just ridiculous. [AdAge]

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@mediamavenj:

Oh yeah. I wouldn't use a picture on any website we make that hasn't been "treated", aka, photoshopped. Doesn't matter if it is a picture of a cake, or an engine. You need to correct shadows, colors... It is not like we are replacing the strawberries on top of the cake with grapes though. We do that the old-fashioned way, when we take the picture. It is all one cake, we photograph it, then the baker uses a spatula to remove all the icing and topping, re-ices the cake. But the lighting that made the strawberries look great can make the grapes look yellow instead of green, and so on.

In the meantime, I eat so much discarded fruit and icing I come home with a tummy ache. Yay.