This ad was running nonstop during NFL games yesterday. I was watching at a sports bar with 6 or 7 TV's, and it sometimes felt like it was on at least one television at any given moment.
It actually became a topic of conversation. All the guys were like, "What is this ad selling to me (other than this woman's ass)?" I had to explain it was a shoe for women, promising to tone their ass. And then we were all confused. Why advertise a product aimed at women (after all, it IS pink) by producing a chauvinist ad that even men find kind of offensive to women, and then airing it alongside the traditionally chauvinist and male-centric truck and beer advertising of NFL Sunday?
Is Reebok under the impression that men are going to buy these shoes for their wives/girlfriends? "Here honey — I bought you some pink shoes for your fat ass!"
"Pink it and shrink it" suddenly has a new meaning... #reebokeasytonecommercial