Dove has finally issued a statement regarding allegations that the models in its "Real Beauty" campaign were subjected to a little Photoshop of Horrors: "Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to portray women by accurately depicting their shape, size, skin color and age. The 'real women' ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish and the women's bodies were not digitally altered. Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin on the Dove Campaign for Real Beauty), who did the photography for the launch of the Dove ProAge campaign, a new campaign within the Campaign for Real Beauty. There was an understanding between Dove and Ms. Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction." More at the link following. [Jolie Nadine]



I like the Dove ads. I liked seeing women that looked like most women look.

If the photos were altered to make skinny women/girls look even thinner, then I'd be up in arms about airbrushing.