Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Dove Doesn't Want You to Forget About Dads

Taking their #Real[InsertOtherWordsHere] campaign one step further, Dove wants to do the unthinkable and celebrate fathers this Father's Day.


"Three quarters of dads say they are responsible for their child's emotional well-being, while only 20% of dads see this role reflected in media," says Dove, citing [Insert study they probably did themselves]. "It's time to acknowledge the caring moments of fatherhood that often go overlooked. This Father's Day, share the 'Calls For Dad' film to celebrate with a dad in your life."


"Isn't it time we celebrate Dads? [By buying Dove Men+Care]" the commercial asks. It's weird – by positioning themselves as the creators of good causes that other people have been touting for ages, Dove makes it hard to want to cheer for them or the cause.

Share This Story

Get our newsletter



"I hate dads." - Kate Dries