Do We Really Need Our Shampoo to Be 'Prestige'?

Illustration for article titled Do We Really Need Our Shampoo to Be 'Prestige'?
Image: Sephora

Shampoo! It’s there for when your hair is dirty. It’s there for you when your hair is half-clean. It’s there for you at the drugstore, where it costs a reasonable amount of money—but now, beauty companies are trying to change that.


WWD reports that the “prestige hair care” category has grown 13 percent in the first quarter of this cursed year, and that online sales of products like shampoo and conditioner are the only categories that have seen growth. The haircare space is “strengthening, apparently, as evidenced by this information and so now we will be forced to contend with whether or not it feels good to pay $25 for a shampoo endorsed and created by Chris McMillan, Jennifer Aniston’s hairstylist and the man who gave the world the Rachel.

At this point, it feels futile to resist this push, and is much easier to just surrender! One can only moisturize the skin so often before that pleasure fades; instead of throwing buckets of money towards serums to make your face (and by extension, your spirit) feel better, why not turn that same vigor to the hair on your head, which could likely use a little something? No? Am I wrong? Spend a bunch of money on fancy shampoo and see how you feel!

Senior Writer, Jezebel



The alleged “sweet almond” scent makes this a harrrrd pass for me. Nice that it’s apparently sulfate-free, tho.

I don’t have a problem with expensive-ish hair stuff (up to a point). Fine hair + oily skin and scalp + breakout-prone face + multiple bleachings + deposit-only colors + hairspray = not just anything will do. Fortunately SheaMoisture always has a few things that work pretty well for me and they’re very reasonably priced. The only trick is finding ones that don’t smell like you washed your hair with cheesecake and then doused it with rando mall perfume for teens. (Why are their fragrances often both SO STRONG and SO SWEET? Urgh.)

When I feel like splurging, R+Co is pretty legit, and Aveda’s Pure Abundance line was my go-to for years until I started with the double-bleaching. Kerastase never impressed me, and the few Oribe products I’ve tried smelled like — pardon me — a whorehouse full of grandmas.