Diaper Ad Coins New Term For Poop Explosions

Regular diapers can take care of babies' number ones and number twos, but the Australian ad at left claims only BabyLoves diapers, "can handle a 'poop explosion,' or 'number threes' as we politely call it." [AdWeek via Jalopnik]

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DISCUSSION

I just learned about this phenomenon last evening from some new-parent friends of mine. They were taking the baby to visit some co-workers... at a restaurant. Luckily it was a VERY slow night. #poopexplosion