Before women's magazines relied on the adjective "curvy" to help them describe any female with a body-mass index of over 20 (or a cup-size of C and above), they preferred the word "plump". (Or "cushiony"!) Below, a four-page spread from the October 1977 issue of Cosmopolitan meant to celebrate the idea that "Plump Is Pretty" that ends up coming off as something more appropriate for Playboy.


Earlier: What Are 'Curves'? Jessica Alba Adds To The Confusion