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Celebrities Model & No One Cares

Illustration for article titled Celebrities Model  No One Cares

In a recent poll, 78% of respondents said that seeing a celebrity in an ad doesn't affect them one way or the other, when it comes to buying what's being shilled. And yet! We're inundated with this crap. [AdWeek]

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DISCUSSION

It's not like we think Scarlett Johansson really dyes her hair blonde with L'Oreal Paris.