The British Fashion Council, the governing board behind London Fashion Week, has come out against the overuse of airbrushing in England's magazines. (Dear BFC: we could have told you about this a long time ago.) BFC reps tell the Telegraph that it is writing a letter to the British Society of Magazine Editors and others about "digitally-enhanced body images and the part it plays in magazines in perpetuating an unachievable aesthetic." The Council is also concerned that the health guidelines for models that they recommended earlier this year are "not being implemented." The Guardian says that "the recommendations include a ban on models under the age of 16 and non-smoking and drug free backstage environments."


English fashion authorities aren't the only international groups getting upset about the current state of the celebrity-industrial complex. The Women's Forum in Australia released a report in August called Faking It: The Female Image in Young Women's Magazines. And guess what they found? The tyranny of perfection perpetuated by women's magazines makes everyone hate themselves!!

Considering the fashion industry's widespread apathy about anorexia (according to the Guardian, Karl Lagerfeld said the models just had "skinny bones"; Dolce & Gabbana said that anorexia had "nothing to do with fashion"), it's hard to believe that the BFC's suggestions will be truly heard. But who knows? Maybe at some point a faux-celebrity's photographed cellulite won't cause a major media outcry. Fingers crossed!


Magazines criticised for airbrushing models [Telegraph]
Model health recommendations 'not being implemented' [Guardian]

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