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Bravo has launched a "mobile club" for Project Runway fans. But what's the point? You text to the word "runway" and are granted — as if by magic — access to original content on your phone created by this season's designers, including tips about NYC like where to eat, shop, etc. Um, aren't most of them not from New York? [Mediaweek]

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actually, it seems that about half of them are from NYC this season...