Illustration for article titled Bikini Time!

If you ever looked at a men's magazine you would quickly realize that straight men really, really like to look at women in bikinis, but a new study suggests that bikini-viewing also make men seek immediate through shopping! After showing a group of men a video of women running through a park in bikinis (oh to be a fly on the wall during that study) researchers saw that men choose the most immediate awards and gratification, even if those awards and products were not linked with sex. Of course, not all men responded the same, but at least we now have some scientific proof behind that old adage "sex sells," as well as some explanation of the increasing success of American Apparel's retail stores. [Eureka]


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