Beyoncé Appears on the Cover of Elle, Debuts Her Upcoming Activewear Line

Illustration for article titled Beyoncé Appears on the Cover of iElle/i, Debuts Her Upcoming Activewear Line

Beyoncé season is upon us, and everybody will be wearing activewear during it. The tidal wave (ha) hit us Thursday morning in the form of a Bey’s presence on the cover of Elle’s April issue, and a look at her upcoming Topshop activewear line, Ivy Park.

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After teasing a Beyoncé-related surprise, Elle dropped the cover featuring a curly Beyoncé ruining all of our lives in yet another leotard. (She’s also on the cover of Elle UK.)

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The cover introduced the promotional video for her Topshop line, which will also be available at Nordstrom, so start preparing now to be trampled in a mad rush for leggings and sports bras.

In the video, we see Beyoncé and her natural hairline engaging in a variety of exercise—running, biking, swimming—and describing the discipline she learned, running through Parkwood Park. (Parkwood is also the name of her management company.)

“The park became a state of mind,” she narrates, finally asking us: “Where is your park?”

The collection looks cute, if not exactly groundbreaking—although, I’m not sure how many more strides we can make in activewear anyway.

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Illustration for article titled Beyoncé Appears on the Cover of iElle/i, Debuts Her Upcoming Activewear Line

We’ve got Beyoncé running on a treadmill in wedge sneakers which, while probably dangerous, is very her.

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Illustration for article titled Beyoncé Appears on the Cover of iElle/i, Debuts Her Upcoming Activewear Line

In a month, everyone on the street will be wearing an Ivy Park headband.

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Or maybe spring for this clean hat instead.

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It looks like the collection will include swimwear.

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And some post-workout footwear also.

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Of course, none of this would make sense without a body suit that you will probably wear a lot of places, but never the gym.

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We were also blessed with a Blue Ivy appearance which seems apt considering her name is in the whole dang thing.

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Finally, let’s just take a moment to appreciate all the hard work this woman puts in. It shows. Goddamn, it shows.

Illustration for article titled Beyoncé Appears on the Cover of iElle/i, Debuts Her Upcoming Activewear Line
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If this isn’t a sign that her new album is INCREDIBLY NIGH then I don’t know what is. Beyoncé’s issue of Elle (which they say includes “a rare in-depth interview”) will be on newsstands April 6th and the Ivy Park collection will be in stores on April 14th.


Images via Ivy Park

Senior Writer, Jezebel

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DISCUSSION

duchessofdork
DuchessOfDork

I actually really hate wearing shit where the brand name is plastered all over it. If it’s comfy and holds my boobs down while running, fine, but I don’t need to advertise for you AFTER I bought your damn clothes.