Are Celebrity Tabloids' Days Numbered Now That Stars Give Away Photos for Free?

Illustration for article titled Are Celebrity Tabloids Days Numbered Now That Stars Give Away Photos for Free?

In a piece for USA Today, Whitney Matheson has introduced us to They Posted, a collection of the juiciest stuff on Twitter and Instagram: celebrity photos.


They Posted reveals that Ke$ha has the word penis painted on her nails. Emmy Rossum just shot a great portrait of William H. Macy. Joan Rivers hung out with a dude named Spy Boy Honey last night. Kat Von D is wearing ridiculous shoes today. And maybe you never wanted to know what Adam Levine looks like post-shower, but there it is.

In direct contrast to perfect poses and PR-approved interviews in glossy monthly magazines, weekly tabloids like Star, Us, and In Touch promise a glimpse inside stars' lives: The unscripted moments, the casual ensembles, the minutiae intended to remind: Stars are just like us! But with that so many famous folks using social media, voluntarily posting instant updates, behind-the-scenes photos and pet pictures, will readers bother continuing to drop hard-earned dollars on a publication that may have week-old photos? Since Instagram and Twitter allow you to follow only who you're interested in and They Posted has a search feature, a fan can curate exactly who and what they want to see. And when you see that Miley Cyrus is in bed with her dog, and Lady Gaga takes crooked self-portraits, it's pretty clear that stars are just like us. It's those Rich Kids Of Instagram we find it hard to relate to.


TheyPosted: All the celeb pics you can handle [PopCandy/USA Today]
They Posted [Official Site]

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I don't know, even more casual social media posts are going to generally be self-serving, or at least in service of a celebrity's "brand" more often than not. I don't buy tabloids, so I can't speak for those who do, but I assume that part of the reason must be that tabloids so often publish photos and "stories" that are supposed to be embarrassing to the celebs in question.