Another Piece Of Our Childhood Bites The Bustier

First they came for Strawberry Shortcake and we said nothing. Then they came for the Care Bears and we said nothing. But now they've come for Rainbow Brite, and this means war.


Rainbow Brite, aka Wisp, fashion icon and color-protector, has been re-imagined by Hallmark and is apparently now a Manga character. As Hortense points out, she and the Color Kids now bear an uncanny resemblance to Sailor Moon, who also defends the cosmos, but is a teenager and has nothing to do with colors. In fairness, Brite's makeover is not as reprehensible as is Shortcake's, but she is definitely sleeker and taller and, well, prettier, whereas Rainbow Brite was always cute.

Let's face it, even by 80's vaguely-galactic-pastel-cartoon standards, Rainbow Brite was slightly cockamamie: the plot, involving as it did the Colorless World, the Sphere of Light, the Color Belt, the Color Kids, the Sprites, Color Crystals, Color Caves and the Star Sprinkles, was basically incomprehensible, Kosinksi for the Romper Room set. And her look - which echoed the snowsuits of the times - was pure Reagan-era. They've already resuscitated newly-gaunt care bears and My Little Ponies; do we really need another wrong-headed sop to the Nostalgia Mart?

And here's what's always confusing: if it's all about playing into parental nostlgia - why are they turning everything into Bratz? Back in the day, little kids and cuddly animals could change the world as easily as a glamorous Jem. Nowadays, anyone under 5'10" need not apply, apparently; I'm braced for a modernist Sylvanian Family housed in Frank Gehry. And for that matter, if they want scrawny and big-headed, why not just bring back Rose Petal and friends? They were before their time.

The only toy with guaranteed immunity? Cupcake Dolls.


That is, unless she's rendered fat-free.

Rainbow Brite [Hallmark]
New Rainbow Brite [MyLittlePony]

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