We've discussed the ridiculousness of Bic for Her — the pen specially marketed towards women, which, no, does not mean that they're branded with the face of Betty Friedan — in the past, but it seems that consumers have now taken the mocking of the product into their own hands via Amazon UK, a site where you can now find page after page of brilliant and hilarious fake product reviews from clever users who are alternately thrilled that there's finally a tool that women can write with, confused because they've never seen a pen before or concerned about the dangerous path that allowing women to write will inevitably lead us down.
Here are some gems:
User Butch McCassidy was set straight.
Oh. My. God. I've been doing it all wrong. There was me thinking I didn't need to worry about whether my writing implement sufficiently reflected my gender. Thank you so much Bic for showing me the error of my ways. Perhaps Bic will also bring out a new range of pink (or purple) feminine spanners, screwdrivers, electric drills and angle grinders so that I can carry out my job as a bicycle mechanic without further embarrassing myself? Luckily my male colleagues have managed to keep their disapproval of my use of their masculine tools to themselves. I'm so ashamed. And re-educated as to my place in society. Thanks again Bic!
kitchenwench was bewildered.
I was recently given a box of these as a gift from my husband, but I have no idea what to do with them! They're too thin to make a good rolling pin. I can't ladle out my soups with them. And the tiny point doesn't even make a dent when I try to use one to chop veggies! I don't get it. If I can't use it in the kitchen, what the hell am I supposed to do with one???
As was this reviewer.
I tried these on a whim, and I have to say I wasn't very impressed. The applicator mechanism is far too fiddly, and the plastic tampon inside far too thin (not to mention uncomfortable and non-absorbant) - I'm sure there must be a knack to using them, but I couldn't find it. They also stained my knickers blue for some reason. I really wanted to like these, but it's back to pads for me.
This gentleman was looking at the bigger picture.
We're all joking about this, naturally (a woman using a pen - ridiculous!), but this could have serious implications. What's next, ladies attending universities? Pens to encourage literacy in the lower orders? The modern world is a mad place indeed.
Amazon, I do hope you're scrupulous in only selling these to married men to give to their wives. To be used under strict supervision and with a doctor's note of consent.
The reviews go on and on, getting progressively funnier and making us wish you could get all of these reviewers into a writers room together in order to create a sitcom about the radicalization of the office supply industry. As that seems improbable, we'll have to instead comfort ourselves with the knowledge that a product as stupid as Bic for Her has resulted in some of the best crowdsourced comedy we've seen in a long time.