After Allure magazine ran that story in its October issue on the new hair-straightening technique out of Brazil that uses crazy, dangerous amounts of formaldehyde, there was a spike in women wanting the service. Says Allure editor-in-chief Linda Wells: "It's so illogical that people would willfully pursue something that they know is dangerous... We're not talking about whether red wine raises or lowers cholesterol. We're talking about formaldehyde, which is a known carcinogen." Um, people still smoke cigarettes, don't they? [WWD]


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