After Allure magazine ran that story in its October issue on the new hair-straightening technique out of Brazil that uses crazy, dangerous amounts of formaldehyde, there was a spike in women wanting the service. Says Allure editor-in-chief Linda Wells: "It's so illogical that people would willfully pursue something that they know is dangerous... We're not talking about whether red wine raises or lowers cholesterol. We're talking about formaldehyde, which is a known carcinogen." Um, people still smoke cigarettes, don't they? [WWD]

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DISCUSSION

theroo
Rooo sez BISH PLZ

Give me strength.

A) They ran the damn article. Couldn't have been to call attention to the practice, now, could it?

B) Formaldehyde is in every nail polish formula except the organic ones. They just don't talk about it And people (women, mostly) wonder why we're getting Funky Cold Diseases. Oh, wait ...

C) I didn't notice that a practice being horribly dangerous stopped the flood of ana and mia cases.

Give me a basic black break.