Abercrombie & Fitch Ditches Sexism for Banality

When we came across a blog post featuring a thrift store Abercrombie & Fitch find — a t-shirt displaying fake books like "Boy-Ology," "(We've Got) Chemistry", and "Art — of Chasing Boys" (GOOD ONE, GUYS) — we wondered what the store's doing to make young women feel inadequate these days.

Turns out, Abercrombie & Fitch's current t-shirt offerings are more inoffensive than a puppy live cam.


"She wears flip flops seven days a week. She loves late nights and early mornings. She's an A&F girl."

No, she's in college in a warm climate.


Then there's: "She's always smiling and having fun. She loves to laugh all day & night. She's an A&F girl."


Or a manic pixie dream girl, perhaps?

You know those people who have the most cliche Facebook Likes ever? "Daiquiris. Sunsets. Sushi." (And they're always listed in one-word sentences. What's with the one-word sentences?) That's what these t-shirts remind me of. But maybe after years of horrible publicity from sexist slogans, discrimination lawsuits, and disappointing profits, the company wants to be blander than ever.


(Images via Abercrombie's website.)

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