Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes

Abercrombie & Fitch Ditches Sexism for Banality

Illustration for article titled Abercrombie  Fitch Ditches Sexism for Banality

When we came across a blog post featuring a thrift store Abercrombie & Fitch find — a t-shirt displaying fake books like "Boy-Ology," "(We've Got) Chemistry", and "Art — of Chasing Boys" (GOOD ONE, GUYS) — we wondered what the store's doing to make young women feel inadequate these days.

Advertisement

Turns out, Abercrombie & Fitch's current t-shirt offerings are more inoffensive than a puppy live cam.

Advertisement

"She wears flip flops seven days a week. She loves late nights and early mornings. She's an A&F girl."

No, she's in college in a warm climate.

Illustration for article titled Abercrombie  Fitch Ditches Sexism for Banality

Then there's: "She's always smiling and having fun. She loves to laugh all day & night. She's an A&F girl."

Illustration for article titled Abercrombie  Fitch Ditches Sexism for Banality
Advertisement

Or a manic pixie dream girl, perhaps?

You know those people who have the most cliche Facebook Likes ever? "Daiquiris. Sunsets. Sushi." (And they're always listed in one-word sentences. What's with the one-word sentences?) That's what these t-shirts remind me of. But maybe after years of horrible publicity from sexist slogans, discrimination lawsuits, and disappointing profits, the company wants to be blander than ever.

Advertisement

(Images via Abercrombie's website.)

Share This Story

Get our newsletter

DISCUSSION

Wolfabeast
Wolfabeast

She loves raindrops on roses and whiskers on kittens, bright copper kettles and warm woollen mittens. She's an SoM girl.