A Man Is Suing Old Spice for Allegedly Burning His Pits Off

Illustration for article titled A Man Is Suing Old Spice for Allegedly Burning His Pits Off

Virginia man Rodney Colley does not have great luck when it comes to household items. After previously making the news for hurting himself with a toenail clipper, Colley—headline hound that he is—is back in the press. This time, he’s suing men’s deodorant brand Old Spice for irritating his armpits to the point of scabbing. (Do we have pictures? Why, of course we do.)


“I got out of the shower on Monday morning and it felt like my armpit was on fire,” Colley told IJ.com back in November. “So I looked in the mirror and sure enough the skin around it started scabbing.”

In new court filings against Old Spice’s parent company Procter & Gamble, Colley’s lawyer Thomas Connick—according to WWD—claims that the deodorant (as seen in Colley’s photos and in the reviews of several other Old Spice users) can cause physical harm such as “rashes, irritation, burning or other injury.”

WWD’s Allison Collins reports:

The suit calls out Old Spice After Hours, Champion, Pure Sport High Endurance, Arctic Force High Endurance, Bearglove, Lion Pride, Swagger, Fresh High Endurance, Aqua Reef, Classic Fresh, Fiji and Wolfthorn deodorants. It includes photographs of the underarms of Colley and other people, claiming Old Spice products caused irritation and other problems. “In addition to blog complaints, YouTube features numerous videos also documenting armpit irritation, rashing and burning caused by Old Spice deodorant,” the suit states.

In an official statement, Procter & Gamble defends its product, arguing that only a small percentage of people find it unsuitable due to alcohol sensitivity:

“The safety of the men who use Old Spice is the foundation of everything we do. We go to great lengths to ensure our products are safe to use, and tens of millions of men use this product with confidence and without incident every year. A small number of men may experience irritation due to alcohol sensitivity, a common ingredient across virtually all deodorant products. For men who have experienced a reaction to a deodorant, an antiperspirant may be a better option because they have a different formulation. If anyone using Old Spice has questions, we encourage them to call us at 1-800-677-7582.”


According to Connick, many others have expressed interest in joining the suit. Currently, Colley seeking $25,000 in damages.

Image via Old Spice/Procter & Gamble.

Managing Editor, Jezebel


AntisocialJusticeWarrior: Nastier Woman Than Ever

Upopular opinion: Look, OK, I get it. Allergic reactions suck. But THEY HAPPEN. That’s why you have to take personal responsibility for looking at the ingredients in whatever personal care items you’re using, and if you experience a reaction, FUCKING STOP USING IT AND TRY SOMETHING WITH DIFFERENT INGREDIENTS.

I am all for huge corporations getting what’s coming to them when they genuinely fuck over consumers. But P&G did nothing wrong here. This lawsuit is overly-litigious and dumb.