Argentina's Schneider beer markets itself as a slow-brewed draught that needs maturation time to reach its prime. Just like men.

The premise of this new ad could've been kinda cute ‚ÄĒ to quote Britney, everyone goes through that "not a girl, not yet a woman" stage of trial and error ‚ÄĒ but instead it features men unapologetically asking women who are 100x hotter than them to forgive them (in a "sorry I'm not sorry" way) for "outbursts of tacky compliments" (street harassment), "our hormones taking control of us" (um, rape?), "for taking a no as a yes" (more rape?), and some lesser foibles, like having a creepy browser history.

At the end of the ad, puppy-eyed men raise their glasses to the beer that's the "maturity of the man who's in the process." Seth MacFarlane, are you behind this?

[AdWeek]