The new James Bond 007 fragrance debuts at Harrods next month, coinciding with the 50th anniversary of the James Bond film franchise, and release of the 23rd Bond film, Skyfall (which hits theaters in the US in November). Because nothing says "secret spy" like having your agency code number on a fragrance bottle. So, what does James Bond smell like? Not blood, sweat and martinis.

The fragrance is an aromatic feugere with notes of fresh apple, cardamom, sandalwood and vetiver. The backbone contains lavender, moss and coumarin.

"The aromatic feugere fragrance family came to prominence in the Sixties - it was unmistakably masculine - mossy and ferny," said Bill Brace, vice president of fashion brands for P&G Prestige.
"But that was a while ago, so we wanted to move it on and give it much more modern and sophisticated shell, which is why there's fresh apple, cardamom, sandalwood and vetiver."

Hear that? Modern men smell less like moss and ferns. Anyway, the target audience is "Guys in their 20s and 30s who love Bond, who love adventure, gadgets, travel and being a man's man with style and sophistication." In my experience those guys don't wear cologne, but whatevs. [WWD]

Marc New York — a division of Andrew Marc — will launch an ad campaign this fall that is supposedly inspired by the book Fifty Shades of Grey. There's no paddle or Red Room of Pain, just 2008 Miss Universe winner Dayana Mendoza in an unzipped dress and former Scottish rugby player Thom Evans appearing only in a towel. So it's like the book in that there is a man and a woman involved. [WWD]

Azealia Banks is the hyperkinetic new face and body of T by Alexander Wang! [Style Blazer]

In case you missed it: The Kardashian sisters are looking for a plus-size model to promote their plus-sized denim line Kardashian Kurves, which will be sold at Sears. Should you desire to enter the contest, you must be over 18, as well as "kurvy" and "konfident" — and ready to explain what that means to you, in an essay. [NYDN]
By the by, if you win the Kardashian kontest you will be flown koach. [Fashionista]

Behold the Mojito Shoe, designed by London architect Julian Hakes. It wraps around the foot like an lime peel and is called "surprisingly comfortable." [WoW Report via Design Concept Ideas]

While other retailers are producing terrible T-shirts (cough JCP), Bon Ton is selling blue anti-bullying T-shirts at all its stores starting next week. The shirts retail for $12, and for each purchase, $8 will be donated to the organization Stomp Out Bullying. Brendan Hoffman, CEO of Bon-Ton Stores says: "Our hope is that parents, teachers and children will participate in the annual Blue Shirt Day - World Day of Bullying Prevention and stand up to bullies everywhere." [WWD]

Lancôme is launching a new fragrance, La vie est belle, beginning in mid-August, and they Photoshopped the fuck out of Julia Roberts, the face of the scent. [WWD]

Lena Dunham's cat manicure is pretty purrfect. [Fashionista]

  • Bar Refaeli is naked in this month's Elle France. [Yeeeah]
  • Gymnast Nastia Liukin is now the spokesperson for Tigi — she will promote the Bed Head line of products. Guess the company noticed that gymnasts have awesome hair. [WWD]
  • Helmut Lang hearts Game Of Thrones, makes Night's Watch-inspired shoes. [Racked]
  • Shakira's new fragrance is called Elixir and it has something to do with standing in the desert holding a falcon. [Style Blazer]
  • Blogger Sally McGraw writes about how pretty underwear boosted her body image: "I am delighted to find that wearing my new bold bras and bright panties makes me feel polished and pulled together in entirely new ways. I'm walking taller, smiling more, feeling beautiful and strong from the inside out." [Stylelist]
  • Missy Rayder has given birth to her first child, a boy named Luka. [Page Six]
  • The flagship H&M store in Hong Kong is closing; the company could not come to an agreement with the landlord over rent, but a spokesperson for H&M says, "To us, it's not a big drama. In Hong Kong, it's quite common to see shops switching places." [WWD]
  • eBay is doing a designer collaboration collectiion of holiday gifts — a limited-edition selection of items priced $100 or less. [WWD]
  • Oscar de la Renta has two models in his fall campaign, and they are Candice Swanepoel and Katryn Kruger. [WWD]
  • Rita Ora is alternately animated and pensive as she models for ASOS. [Fashion Bomb Daily]
  • "Probably one of the most gratifying things after winning was I got such an outpouring of support from the industry. Mostly women, because with newspapers, certainly, it's mostly been women who've covered the fashion industry, and several of them said that they were so thrilled and felt that it had elevated them in the eyes of their own newsroom because so often, fashion, even though it's a billion-dollar industry, is still seen as this kind of women's concern." — fashion writer Robin Givhan, on winning the Pulitzer Prize for criticism in 2006. [The Cut via Style Blazer]