The flash sale site HauteLook has just estimated a 76% increase in the number of men buying female cosmetics, skincare and haircare over the last two years. Skincare products are apparently far and away the most popular—cleansers, moisturizers and eye creams. This persists despite the ever-expanding array of male-specific beauty lines like EVOLUTIONMAN and Eylure.

This feels relevant.

Finally, they will know that annoying thing where your mascara runs in the heat and makes you look like a demented gila monster, and we will all be the better for it. Earlier this year we discovered the dawn of the male waxing age, too! Manzilians! They walk among us.

'Why Men Are Buying Women's Beauty Products' [Hindustan Times]

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