This commercial for the New Zealand clothing store Hallensteins presents several clichés about the bond between bros and a hint of incest due to some awkward phrasing — but that's not what got the ad pulled.

According to AdWeek, the country's advertising watchdog is upset because the commercial features the Sleigh Bells song "Infinity Guitars." Here are the lyrics:

Deaf chords, dead ends
Sling set can't meet their demands
Dumb whores, best friends
Infinity guitars, go 'head

Street wars, straight men
Cowboys, Indians
Red souls, red friends
Infinity guitars, go 'head

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Ads repeating the phrase "dumb whores" aren't welcome at any time, but for some reason the commercial aired during a showing of Princess Diaries 2. The ad agency claims this was obviously an accident, as 6-year-old Anne Hathaway fans aren't their "target audience."

'Dumb Whore' Song Not Great For Clothing Ad [AdWeek]
Infinity Guitars Lyrics [Song Meanings]