While discussing Celeste and Jesse Forever, a comedy she co-wrote about a divorced couple who want to remain friends, Rashida Jones told the L.A. Times:
"It's hard to find female leads that are flawed and interesting and dynamic. We wanted to write something that was in the vein of Judd Apatow — you talk like you actually talk with your friends — but with ladies ... I want to do that and not just be someone's girlfriend or wife. I want to be the one to go on the journey."