Sofia Vergara is the spokeswoman for Diet Pepsi's new Skinny Can, because if you're advertising a product that's only selling point is its slim packaging, you definitely want to hire an actress known for her curvy figure. We'll begrudgingly give the company points for not making a joke about her "cans" in this ad — not that you can even tell it's her. Vergara's positioned so you can't see most of her face and body, and her arm is whittled by an oddly-placed shadow.