[Tel Aviv, September 8. Image via Getty]

TEL AVIV, ISRAEL - SEPTEMBER 08: Models pose in bridal gowns made either completely or partially of toilet paper, during a photo-opportunity on September 8, 2009 in Tel Aviv, Israel. The dresses were commisioned by 'Lily' toilet paper, the leading brand of the Israeli company Hogla-Kimberly Ltd., which is partly owned by the multinational firm Kimberly-Clark, to herald the upcoming date of September 9, 2009. Twice as many couples than normal are expected to get married tomorrow, on 09/09/09, which is considered by many to be a lucky day to tie the knot. (Photo by David Silverman/Getty Images)