It's not just dumb luck that heavy political hitters like Bill Clinton and John McCain have been appearing on The View in recent weeks. The ramped up political coverage is part of a concerted effort by Barbara Walters to insert her View mates "forcefully into the nation's political conversation this fall," the New York Times reports. "The whole journalistic climate has changed," Walters tells the Times. "You watch MSNBC and Fox News. It started with O'Reilly, where giving your opinion is necessary for the ratings.The more opinionated, the more bombastic, the more the ratings go up." Bill O'Reilly and Sherri Shepherd: the new journalistic standard bearers. Awesome. [NYT]