As we may have mentioned before, Rachel Zoe's reality television show, The Rachel Zoe Project, is premiering tonight on Bravo. The show is a 6-episode "project" that follows around Zoe (Pronounced "Zoh" not "Zoeee") as she deals with celebrity-related fashion crisis after celebrity-related fashion crisis. We have already seen the 20-minute preview, so we kinda already know what to expect (Dresses get ruined! Gays get bitched at!) from this "bananas" reality series. Unfortunately, there were not a whole lot of reviews for us to comb through, but it seems like most reviewers agree that this series is a perfect guilty pleasure. The reviews, after the jump.The Hollywood Reporter:
Obviously, the six-episode series (which moves to a regular time slot Sept. 16 at 10 p.m.) wants us to feel exhausted after sharing just one hour of Rachel's hectic lifestyle. Might we also add feeling empty? "Rachel Zoe" is pretty much built on nothing, except of course our continuing fascination with being voyeurs into the lives of others, especially those who look vital and exciting. The underlying message is that we should feel we lead lives of quiet desperation while Rachel is pulling her hair out having to make last-minute, earth-shattering fashions decisions. What's wrong here? Probably nothing if viewers think the fashion world is the center of the universe. But to make celebs out of those who dress celebs gets us into a weird kind of meta world where lives that rely on image-making look crucial. They're crucial to the world of dollars and euros, but not to much else.
Still, as Heidi Klum likes to say, "One day you're in, and the next you're out," and while Zoe's boho-retro '60s-'70s vintage chic has made its mark on Celebrityville, she seems to know that she can't afford to stand still. Styles change. And so there is a kind of undercurrent of desperation, at times verging on panic, that runs through the show and gives it what dramatic movement it has.
During the first episode, Zoe hires a new assistant to support her gal Friday Taylor, an impatient, unlikable hag who is apparently unable to run a comb through her rat's nest hair. I'll give her this - in less than 60 minutes, she instantly became the most unbearable, transparent shrew on television. She's the kind of presence one simply hates - not loves to hate, just hate. She terrorizes the new assistant, Brad, by flip-flopping on, or simply, withholding proper direction. Terminally angry, she actually appears threatened by Brad and even if it weren't for Zoe, I'll stick around just hoping that someone puts this chick in her place.
Parents need to know that, aside from some language that's occasionally strong enough to get bleeped, the biggest concern here is excessive commercialism. The show is a thinly veiled promotion for star Rachel Zoe's new line of clothing and accessories and basically serves as free advertising. Teens who watch could also end up coveting the glamorous clothing they see on the show, and most of it won't be age-appropriate — or affordable. The onslaught of expensive labels includes marquis brands like Chanel, Valentino, and Versace.
'The Rachel Zoe Project' airs tonight on Bravo at 11 p.m.