Sunday night's episode of Mad Men tackled the subject of societal expectations and perceptions of women โ€” image (sex appeal) vs. purpose (caretaking) โ€” when Sterling Cooper was told to rev up its Playtex bra campaign to compete with the much sexier ads run by Maidenform. The boys club at the agency decided that women want to be what men want them to be, but even the men weren't sure exactly that was: Pete went on to cheat on his wife with a bra model and Don ended up getting pissed at his wife for buying a bikini. The whole virgin/whore thing? Not much has changed since 1962 in that respect. Clip above.