UK-based sex toy company LoveHoney has announced the launch of the UK Sex Toy Awards. But instead of a "panel of experts" deciding on what the best sex toys are, LoveHoney is looking for 20 laywomen (heh, "lay") to test out the company's top 10 best sellers and then rate them. (You can apply to be one of those women here.) The winner will be announced in September. [LoveHoney via AVN]