Everything is spot on in this truly creepy PSA for child abuse awareness. The live action direction is subtle but powerful, and the texturing, animation and compositing of the tentacle are horribly convincing. The concept gets under your skin and sticks with you hours after the visuals have faded away.

Deciding how far to push the obvious reference to male genitalia must have been tricky. The spot wavers on both sides of the line‚ÄĒand I think that works very well.