We'll let the press release for this make-up tutorial/PSA speak for itself (~~~ SPOILER WARNING AHEAD~~~) (Can an advertisement merit spoilers? You can never be too safe, I guess.)
More than 500,000 car accidents in the UK have been caused by women applying makeup. With safety being one of Volkswagen's top priorities, they wanted to shed light on the issue and alert women of this serious issue. Nikkie...applies makeup until she is suddenly flung towards the camera - similar to a video of a car accident.
After watching this, I solemnly swear I will never attempt to apply rhinestones to my face while operating a motor vehicle ever again.