Animal Rights First, An End To Violence Against Women Later?

This ad from Dutch animal-rights group Animals Awake uses sexual imagery and then extreme violence against a woman to make its point about fishing practices. Glad the fish are so important that depicting violence against women gets a pass! [AdFreak]

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I disagree. I don't see this as giving violence against women a "pass" whatsoever. What it does do is make a *comparison* that we can relate to and understand, and gutting a fish OR a woman (or any living being for that matter) while still alive is horrific and incredibly cruel. This ad certainly gets your attention and the imagery was very upsetting, which is as it should be. A "friendly" reminder that this practice is horrible would not be half as effective at making the point.