In the last 20 years, household roles have shifted: whereas the supermarket used to be the woman's domain, today "almost one-third of men are now the principal shoppers in the household." Hence the man-centric Grape Nuts campaign? [AdWeek]
AUGHH what is the deal with Grape Nuts?? My guy LOVES them. He let me take a spoonful once and I thought all my teeth would shatter, and that's not even mentioning what the taste did to my belly.
IMPORTANT NOTE: Cinnamon Toast Crunch is still my favorite cereal. I'm sure that's totally irrelevant, though!