Allure Editor Defends Pushing Beauty Products That Don't Work

The documentary Youth Knows No Pain, which premiered on HBO last night, featured Allure editor-in-chief Linda Wells, who says it's OK that anti-aging creams don't do what they claim, since they make women feel better about losing their looks.

In the clip above - we'll be doing a much bigger post on the documentary itself later today - Wells says that even though Allure extensively tests the anti-aging products editors recommend, they may not necessarily do what readers want, or expect, them to. She explains:

If it makes you feel good and you feel like you've got some tiny bit of control over this process, what's the negative?


Aside from issues of false advertising and wasting your time and money on pointless beauty treatments, the young woman in the video below illustrates the real problem with magazines like Allure hawking these products every month:

We find it pretty sad that she's internalized Allure's message that you should fear wrinkles to the point that she worries about it every time she drinks. But according to Wells' logic, her pointless avoidance of straws and water bottles will actually make her feel great about staving off wrinkles... until she succumbs to the natural aging process anyway.

Youth Knows No Pain [Official Website]



Buying beauty products is basically a tax on being female. Plenty of studies have been done demonstrating that women have to spend a lot more on 'basic' grooming than men and that products geared toward women tend to be marked up for no reason other than women are used to spending money on their appearance. THAT'S why the attitude of this editor is infuriating. Women spend billions on useless crap that popular magazines are basically paid to shill, but this isn't a problem?

The internet is a gift for consumers who are tired of being suckered by the beauty industry (which includes magazines like Allure). Beauty blogs, user review sites like Makeupalley, and YouTube are the best sources for advice on what actually works and what's a scam.

Thanks to MUA, I've become MUCH better at reading labels. I used to buy whatever was advertised for my skin type, but now know to check for certain ingredients and to pay attention to the ordering of them on the label (FYI: if the active ingredient touted on the label is way down in the list, then there's not nearly enough of it to be effective). You'd be shocked at how many of the skincare products on the market are really the same five cheap filler ingredients dressed up in different packaging.