Spanx Helps Men To Banish Their Beer Bellies

Illustration for article titled Spanx Helps Men To Banish Their Beer Bellies

Are men really clamoring to dance around the house trying to squeeze into shapewear disguised as a crewneck and "compression bottoms?" According to Sara Blakely, the founder of Spanx, men are beyond ready for some extra assistance.

The Wall Street Journal reports on the launch, noting:

The experimental product, which hits Neiman Marcus stores March 15, is already generating strong interest on the company's e-commerce site, Spanx.com, even though Spanx hasn't actively promoted it (until now). Ms. Blakely says that the crewneck style is currently the fifth-best selling item-out of hundreds of items-on the entire site.

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As Blakely heads back to the lab, I know one thing I'm eagerly waiting to see: Will David Zinczenko declare war against Spanx in the pages of Men's Health, or will he embrace those ever-sexy advertising dollars?

Spanx Body Slimmers for Men Unveiled [WSJ]

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DISCUSSION

I wonder if men find it just as annoying seeing a man like that in the product as I do when I see rather slender females modeling plus-size clothing.