Canadian Clothing Retailer Bans Retouching

Illustration for article titled Canadian Clothing Retailer Bans Retouching

Jacob, a Canadian clothing store, has pledged to stop retouching models' bodies in ads, though it will even skin tones and erase tattoos digitally. A company rep says they're striving for more realistic ads, but customers still expect "aspirational" images.

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DISCUSSION

Am I imagining things, or are her hips and thighs ever so slightly thinner in the second one? Must be a mind trick, what I expect to see, right?