While regular sugar-filled Coke is focusing on "happy calories" and joy, Diet Coke reminds you that bubbles are sexy, men are sexy and sex is sexy. Also getting sprayed in the face is sexy. Back in 1994, Diet Coke debuted the "Diet Coke Hunk," a well-built construction worker who took off his shirt and guzzled a DC while a lusty ladies watched from an office building. Since Diet Coke turns 30 years old this year, the brand has cast a new hunk and released a new ad.
As AdRants reports, this new spot (seen above) is titled "Gardener."
In the ad, a group of five female friends sitting in the park during their lunch break watch the latest hunk, model Andrew Cooper, mowing the grass. One girl has an idea and sets a Diet Coke can rolling down the hill - timing it perfectly to intercept the gardener's path. He picks it up, opens it, and as it has been shaken up, the Diet Coke shoots up all over him, soaking his t-shirt. Hmm. Remind anyone of anything? No, your mind is not in the gutter. It's a blatant, sexually-fueled double entendre.
Female ejaculation, anyone? The jizz spray is perfectly timed to happen while the lyrics being sung are "I just wanna make love to you." The ladies are incredibly excited after they squirt all over the manual laborer.
Ecstatic. Orgasmic, even. Then, Lawnmower Man (not that one) takes off his shirt, and they all go slack-jawed and googly-eyed. Women!
Porn facial aside, unfortunately, this new ad isn't quite as successful as the old one. DC was introduced in 1982, and its first ads had both men and women drinking the soda. But by the '90s, Diet Coke was definitely for women, and 1994's "Diet Coke Hunk" was a play on gender stereotypes: Instead of a male construction worker gawking at women, the concept — working women ogling a man in a hard hat — was, like the drink, a refreshing twist. Sure, the guy is drinking the soda, but the overall feeling is that it's a treat women especially enjoy. The messages: That a blue-collar man can be a fantasy, that female pleasure and satisfaction can be sought out by the woman and achieved in a quick hit — were more charmingly clever than vulgar. The old ad was cute, a sly winky smile, a faux-glimpse into the secret lives of women. The jizztastic new ad seems innocent — five ladies sharing the last can in a six-pack — but, like DC itself, leaves you with a weird taste in your mouth.
Dude's hot, though.