"Don't dress for other men or women, not even to outdo the latter, but dress for your husband. Do this with the same care that you did before you were married. If there is a particular dress that he likes, but it on occasionally even if it out of fashion. Never forget that in matters of dress a man is usually conservative, and once he has settled he likes something that you wear he will go on preferring it even to the latest Paris creation."— From a 1930's guide to marriage, How to be a Good Wife, originally aimed at middle class British couples. Now being reprinted by the Bodleian Library at the University of Oxford and distributed by the University of Chicago Press. [University of Chicago Press]