"Thin is the new pink for laptops" proclaims the Wall Street Journal in response to yesterday's MacWorld unveiling of the HUGEST BIGGEST MOST EXCITING SUPERSLIM SKINNIEST $1,799 laptop ever. The MacBook Air, in case you're not a regular reader of the big brother blog that pays all our salaries, is thin. Very thin. Joan Didion thin. Juila Stiles circa 10 Things I Hate About You thin. So thin it can fit in a manila envelope because that's obviously something you were wishing your laptop could do. Teen Vogue model thin. Am I sounding like one of those Yoplait commercials? Because that's sort of what I was going for. But what does this mean? Who the fuck cares?



"Is it appreciably better than a computer that's 0.8 inches thick and weighs 4 pounds - especially when someone is lugging it around a briefcase loaded with papers and other gadgets?" the story asks, comparing computers to supermodels. "No. But fashion and status has never been about practicality." But since the debut of this superthin laptop, Apple stock has been plunging. Apple stock holders are bummed. Oh noes! What does all this say about "fashion" and "status" and "pink"?

I'm too much of a cynic to really believe it, but could the coming recession mean America's consumers are taking a good hard look at the bullshit they buy in the name of status and fashion and just saying, oh sure, that's pretty and all, but is it really worth all the preposterous Steve Jobs turtleneck hubris?

Or is "fat" back?

Either way I'm down!

Steve Jobs: Thin Is The New Pink For Laptops [WSJ]