In today's New York Times "Thursday Styles" section, writer Abby Ellin begins, "This is embarrassing to admit, but for the sake of the greater good, here goes: I am a dating disaster." But this is not a story about hilarious dates gone wrong or clumsy social faux pas. It's about dating coaches. For instance: Nancy Slotnick, a "love life manager" in New York City. Ms. Slotnick is a Harvard graduate who takes a "no-nonsense" approach to love. "I treat it like a job hunt, but a fun one," she says. Her weekly one-hour phone sessions? $125 each. And then there's April Beyer, a relationship coach in Los Angeles, who was hired by Jillian Mazer, a 39-year-old technology consultant.

For six months, the two talked on the phone every two weeks for about 45 minutes (fee: $2,000).

While Ms. Mazer is not yet in a relationship, she dates a lot, and, she says, she is "very optimistic."

A single guy named Sean Frost, 38, has a dating coach who, for $95 an hour, attends nightclubs, wine tastings and other events with him. David Wygant, a 45-year-old dating expert, will spend an entire weekend with his clients for about $5,000 to $10,000.

So what is the problem here? If you can spend $500, $5,000 or $10,000 on dating, you are not poor. In fact, you're probably rich. And since when can rich people not find dates? With all that disposable income, the opportunities are endless! Take an art class! Join a cooking club! Sail to France! (Uh, that advice will cost you $100.) Seriously, though, how are rich people not dating? It boggles the mind. Ellin, the author, admits, at the very end of the article, "You can take a million courses and pay a million dollars, but that is no guarantee that you'll ever find love. In the meantime, go out and live your life."

But why is it that money and dating go hand in hand? Yesterday, a reader sent us a post from Craigslist written by a "spectacularly beautiful" woman who is looking for men making $500,000 or more. The post has since been deleted, but you can see it below one of the many responses it prompted. She may have been honest about her search, but she was ridiculed and lashes out at her detractors, "the reality is in New York there is only so much of the 'pie' and I didn't understand why plain or dumpy women are getting away with all the pieces." What ever happened to making your own cash and being satisfied — and proud — of your own accomplishments? Has nothing changed in the last fifty years? Because a woman once said, "Don't you know that a rich man is like a pretty girl? You don't marry her just because she's pretty. But, my goodness, doesn't it help?" Yeah, that was Marilyn Monroe, in Gentlemen Prefer Blondes... 1953.


The Dating Coach Is In ($125/Hour) [New York Times]
Related: craigslist