Welcome, Comrade Snapchat

Illustration for article titled Welcome, Comrade Snapchat
Photo: Philip Taylor (Fair Use)

Today, Taylor Lorenz of the New York Times has published a hell of a blog about the lengths a flailing company will go to bury a competitor. Incidentally, those lengths look a lot like taking millions of dollars from shareholders and funneling it directly to the teens: An innovative if chaotic redistribution of wealth that, in this woman’s opinion, should be industry standard.

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According to Lorenz, in an attempt to bring influencers to the platform, Snapchat has begun paying out more than a million dollars every day between users whose video go viral, inspiring a torrent of young posters to migrate over from TikTok. They include a 27-year-old Lowe’s worker in New Mexico who got $500,000 for an off-the-cuff video of her sister, a TikTok star who is now worth about $3 million, a high school student who says the money she made will allow her to apply to better colleges, and this lucky person named Dax:

“You don’t have to ask to be paid, you don’t have to join any program, you just post a video and if it does well you get paid,” said Dax Newman, 19, a ceramist in San Diego who has made about $30,000 on Snapchat.

It’s unclear how long this experiment will last, and as Lorenz reports, meme accounts are already trying to game the system. Competition will, unfortunately, start to get a bit stiff.

That said, Jezebel salutes Snapchat for having the courage to do what no politician has possessed the will to manifest: Pay Americans vast sums of money just for hanging out and posting online.

Molly Osberg is a Senior Reporter with G/O Media.

DISCUSSION

I mean, I’ll just take $50,000 and y’all can donate the rest to foodbanks in the tristate area.