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RIP Dressbarn, The Worst Named Clothing Store

Illustration for article titled RIP Dressbarn, The Worst Named Clothing Store
Image: Getty

You’re probably familiar with Dressbarn, despite having never stepped foot in one. They’re always there, plunked dismally in every sprawling suburban shopping complex right between the Ulta and the Old Navy. But on Monday, Ascena Retail Group announced that it’s shutting down all 650 stores to focus on its other offerings. You know, stores that people actually shop at, like... Anne Taylor (?).

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Ascena didn’t mince words in a press release, writing that:

“For more than 50 years, Dressbarn has served women’s fashion needs, and we thank all of our dedicated associates for their commitment to Dressbarn and our valued customers. This decision was difficult, but necessary, as the Dressbarn chain has not been operating at an acceptable level of profitability in today’s retail environment.”

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Brick and mortar retail stores have been imperiled for some time as consumers increasingly prefer to shop online in their underoos. According to CNBC, more than 6,000 closures have been announced in 2019 so far at stores like Payless ShoeSource, Gymboree, Charlotte Russe, and Gap.

Pour one out for Dressbarn, which miraculously found success despite suggesting to women that they were shopping at a stable.

Night blogger at Jezebel

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DISCUSSION

Codename_SailorV
Codename_SailorV

I’m actually a little sad about this one. Yes, the name of this store was really off-putting, it kept me from stepping foot in there for ages. But on the other hand, it was a fairly reliable source for plus-size office appropriate-stuff that wasn’t too expensive, and it was nice being able to find clothes in a store that wasn’t only for plus-size folk. I wish they could have tried rebranding before shutting it down entirely.