Illustration for article titled Sephora Drops Sponsorship Deal with Olivia Jade
Image: Getty

Olivia Jade may not even be back from spring break (spraaaang breaaaak!) in the Bahamas yet, but the University of Southern California freshman is already starting to lose work following her mother Lori Loughlin’s alleged involvement in the piping hot college bribery scandal.


Sephora has dropped its partnership with Jade, TMZ reports:

A honcho for Sephora — which had a partnership with Olivia — tells TMZ, “After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately.”


I know, you’re like—who is this person? She had a highlighter palette at Sephora? Yes, unfortunately, every influencer under the age of 21 has a makeup line, and if they don’t, they’re gonna get one; I guess there’s an opening now at Sephora.

Sephora is not Jade’s only brand partnership or sponcon deal; her endorsement deal with HP (yes, the computer company) was dead in the water on Wednesday. According to Variety, she’s also worked with “Amazon, Dolce & Gabbana, Lulus, Marc Jacobs Beauty, Sephora, Smashbox Beauty Cosmetics, Smile Direct Club, Too Faced Cosmetics, Boohoo, and Unilever’s TRESemmé.” Who will drop Jade next? You can skip college if you’ve already found a line of work in shilling computer products and makeup on Instagram—but what happens when that dries up? It’s only Thursday, we’re all going to find out together!!!

Update, March 15: An HP spokesperson reached out to Jezebel to clarify Jade’s relationship with their company, saying that their endorsement had not in fact been ongoing: HP worked with Lori Loughlin and Olivia Jade in 2017 for a one time product campaign. HP does not currently have a relationship with either of them.”

Senior Writer, Jezebel

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That’s the part of this whole story that still dumbfounds me... Her dad is the douche that lied to his parents about GOING TO USC and instead cashed the checks to build his brand because school was a waste of his time, so natch when it comes to his own kid, instead of letting her BUILD HER BRAND BECAUSE SCHOOL IS A WASTE OF HER TIME, he’s going to spend a cool $500k bribing people to make her GO TO USC so that when it comes out she’ll... lose all of her brand sponsorships and also probably stop going to USC.

Somebody find these people a map.