In the midst of all the Resistance merch at our disposal—t-shirts, lipstick, pussy hats—one woman wants to offer an assortment of fragrances that bottle the very idea of pussy. Products that smell good but perhaps also scream “I desire equal pay.”
In December, Fran Moss, an apparent pussypreneur based in New York, filed to obtain a “Pussy” trademark for “fragrances for use in manufacturing everything that has to do with beauty, hygiene, sex appeal.”
Fran Moss filed docs with the U.S. Patent and Trademark Office in hopes of flooding the market with fragrance-emitting wicks, sachets, pet sprays, body sprays and perfumes — all with the pussy label.
According to the docs, Fran’s toying with product names like pussy juice, pussy power, pussy now, and pussy positive. She also wants her trademark to include the “pussy power color” pink, and the pussyhat ears.
The most intriguing product in this budding pussy fragrance empire is: “Sexual stimulant preparations in the form of everything that has to do with beauty, hygiene, sex appeal containing flowers, grasses, spices, fruits, wood, roots, leaves, alcohol, essential oils, body scents.”
As part of her application, Moss submitted the above prototype sketch of a perfume bottle. Jezebel has reached out to her for comment and will update this post if she responds.