We get nervous when anyone mentions purple eyeshadow - the legacy of a misspent youth drinking cider and slashing our wrists to obscure German industrial bands in Goth clubs. And really, does the word 'purple' ever belong anywhere near the word 'eyeshadow'?

But Glamour magazine rides to our rescue.

Call it 'boysenberry' and bung some shimmer in, and suddenly you've got the world's most versatile eyeshadow that's flattering on everyone! And you can charge $14 for it too! It's a win-win!