The upcoming More will be all Michelle Obama, all the time, because they got the First Lady of these United States to guest-edit the July/August issue. Watch for it peeking out of intimidatingly well-appointed beach totes soon!
This will be the third time Obama has graced the magazine’s cover, but she’s taking a more active role this go-round, the New York Times reports. She did not proofread (obviously) but shaped the contents of the entire issue. The results:
In one feature, Mrs. Obama describes her favorite photos in the White House, including one from Barack Obama’s inauguration in January 2009. Another column is connected to Mrs. Obama’s “Let’s Move” initiative, which is aimed at reducing childhood obesity. In the magazine’s travel column, Mrs. Obama highlights national parks and memorials, including Mount Rushmore, the Grand Canyon and the Brown v. Board of Education National Historic Site in Topeka, Kan. Another column, titled “The Feminine Mistake,” is written by the acclaimed author Chimamanda Ngozi Adichie.
“Everything is linked to Mrs. Obama,” Ms. Seymour said. “Every column was done from her point of view.”
Of course, women’s magazines love Michelle Obama. (For instance: Her Cooking Light cover.) But the first lady fits particularly well with More’s frank new positioning. It’s always been targeted at women over 40, but these days, they’re very clear that they’re targeting a specific kind of woman over 40. As publisher Jeannine Shao Collins told Women’s Wear Daily back in February, “We are a magazine for who we like to call ‘the fabulous women.’ We like to keep it to those women who are professional, managerial, with a really high income.” You know—women like Michelle Obama.
Photo by David Slijper/MORE magazine.
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