Oblivious Art Fans Thought This Cheap Ikea Painting Was Expensive Art

What is art, really? What is it? This is a video in which a bunch of so-called "art experts" in the Netherlands are tricked into thinking an Ikea painting is high art.


The LifeHunters, an Internet faction, performed the prank by placing a painting from Ikea's "Street Art" collection in the Modern Museum for Modern Art in Arnhem to see how people would react.

The host, Boris, even tells some museum-goers that the work is from a Swedish artist named Ike Andrews. Everyone is deeply moved:

"You can clearly see that it concerns a form of symbolism."

"Primordial shapes, a hut somewhere in Africa..."

"It's a depiction of the chaos in his mind."

"Dear me, it's unbelievable."

Isn't it? All this proves is that humans dislike not knowing things. Whoever made those Ikea prints: congrats, people think you're a genius.


I still have a couple of mesmerizing Ikea masterpieces myself, including a black-and-white canvas print that's just an image of two stones. It's brilliant.

Contact the author at clover@jezebel.com.

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While I might think it's funny to trick people into thinking a $5 bottle of wine is actually $500, something about this experiment just feels douchey to me. I mean, someone did originally make that piece of art. Just because it's from IKEA and a print doesn't make it not real art. Maybe it just makes it a successful and widely appealing piece of art.