Chanel has really gone all out for their new Chanel N°5 ad campaign, which stars Gisele and was written and directed by Baz Luhrmann. I guess Brad Pitt's handsome mug wasn't cutting it.
The main commercial–which has an excess of behind the scenes videos to accompany it–stars Gisele as a very wealthy woman who likes to surf but also gets dressed up and takes pictures for her job and has a child (hmm, sounds familiar). That doesn't mean, however, that she doesn't have issues with her very hot husband, played, most importantly of all, by Michiel Huisman.
are you doing?
In a release, Chanel said of the new campaign (the production design of which was handled by Catherine Martin, who worked with Luhrmann on Moulin Rouge! and The Great Gatsby):
Ten years ago, N°5 was the fragrance of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann's eyes, we see the N°5 woman deciding to listen to her heart. She is a modern woman who knows exactly who she is and is free to make her own choices. The film tells the story of a woman who struggles to find space for everything - herself, family, career, and love.
"The CHANEL woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance," says Luhrmann. "And in the end, the CHANEL woman chooses love."
THE STRUGGLE TO FIND SPACE FOR EVERYTHING: it's real, even in perfume ads.