Piers Morgan's talk show, which has never been short on disappointments for a lot of viewers, is being cancelled. No date has been set for the final show yet.
Politico and The New York Times are both reporting that Morgan's show is history:
CNN President Jeff Zucker has decided to bring an end to Piers Morgan's low-rated primetime show, network sources told POLITICO on Sunday. "Piers Morgan Live" could end as early as next month, though Morgan may stay with the network in another role. Morgan, a former British tabloid editor, replaced Larry King in the 9 p.m. hour three years ago, prior to Zucker's tenure as president. His show earned consistently low ratings, registering as few as 50,000 viewers in the 25-to-54 year-old demographic earlier this week.
"CNN confirms that Piers Morgan Live is ending," Allison Gollust, head of CNN communications, told POLITICO on Sunday after an earlier version of this post was published. "The date of the final program is still to be determined."
Morgan, as the Times, details has never quite clicked with American audiences on CNN:
It's been an unhappy collision between a British television personality who refuses to assimilate — the only football he cares about is round and his lectures on guns were rife with contempt — and a CNN audience that is intrinsically provincial. After all, the people who tune into a cable news network are, by their nature, deeply interested in America.
Yeah, I'm not sure that the problem with his show was that he was British. It might have more to do with the fact that he was one of the most insufferable tone-deaf media personalities this side of Fox News. Just this month, Morgan went on a baffling, seemingly never-ending social media crusade against Janet Mock, who raised questions about the way she was treated during his show. His tactic for getting viewers interested in his shows veered more and more into Donald Trump territory every day. It was all becoming increasingly ridiculous and ultimately, at least for CNN's audience, very boring.
Image via Getty Images