​Welp, Here's Nick Cannon Doing Whiteface

Yes, that is Nick Cannon. In preparation for his upcoming album White People Party Music, Cannon has taken a pretty bizarre marketing turn—donning whiteface and assuming his hipster bro alter ego Connor Smallnut. SMALLNUT. LOLOL GET IT? Earlier today, he posted this doozy to Instagram.

With the caption:

It's official... I'm White!!! #WHITEPEOPLEPARTYMUSIC #Wppm in stores April 1st!!!!!!Dude Go Get It!!!Join The Party!!!! #GoodCredit #DogKissing #BeerPong #FarmersMarkets #FistPumping #CreamCheeseEating #RacialDraft "Bro I got drafted!!"

It's the most eye-brow furrowing, hypnotizing, and kind of terrifying thing I've gazed into lately. Clearly, Cannon isn't trying to make a real big statement here, but considering making fun of white people is his go-to thing, the whole act is just odd and unsatisfying. It just reminds us that he's much better at hosting than he is at performing (or penning crappy pro-life songs, which is something new I learned today). And while the whiteface seems to fit the vibe of the album (which boasts the track "Pajama Pants") just… why? Why Mariah!?

Images via Instagram.